Press Release

For Immediate Release

16th of June, 2016


AFC Unity’s Football for Food Campaign Expansion!

AFC Unity are a Sheffield based indie women’s football club and also a not-for-profit community organisation. They are currently running their Football for Food campaign where they collect food at their home games and events to then distribute via Sheffield Food Collective to local food banks.

AFC Unity received funding from Big Lottery Fund: Awards for All and Freshgate Trust Foundation to expand their Football for Food campaign, raising awareness of the extent and causes of food poverty – tackling misrepresentations and myths – which includes static incomes, rising living costs, low pay, underemployment and problems with welfare whilst collecting more food to distribute via Sheffield Food Collective to local food banks.

Jay Baker, the manager and co-founder of AFC Unity, said that the expansion will enable the club to collect more food for local food banks but also raise awareness of key statistics and information regarding the causes of food poverty: “Since starting the campaign in 2015 we have collected 339 kilograms of food at 11 events that Sheffield Food Collective have distributed to Parson Cross, Fir Vale and Firth Park food banks. Sheffield Food Collective worked out that the food collected in 2015 equated to around 350 meals. We want to collect even more food through the expansion of the campaign especially given demand is sadly increasing.”

Jay added, “In 2010, there were three food banks in Sheffield. There are now an estimated sixteen – alongside other community food provision and assistance schemes, according to the Sheffield Food Strategy. There are approximately 40,000 people in Sheffield living in food poverty and over 30,000 people in Sheffield are malnourished.”

The events part of this extended campaign include:

*Kick-Ups in Town: 19th of June, Devonshire Green, 10am-6pm – AFC Unity will be running a pop-up stall at Devonshire Green on the 19th of June, 10am-6pm where they will have donation buckets and containers to encourage donations of food for food banks they are working with via Sheffield Food Collective, with a stall with information about the campaign (via leaflets), whilst players from their 11-a-side teams kick a ball about together, doing tricks and skills where possible, to try and engage members of the public and hopefully encourage donations of the food as well.

*Pop-Up Quiz: 8th of July, Union Street, 18-20 Union St, Sheffield S1 2JR, 6-9pm – AFC Unity have organised a Football for Food general knowledge women’s focussed pop-up quiz where people can enter by bringing food to donate at the event! All food collected will go via Sheffield Food Collective to local food banks. There will be food and drink available and a raffle. Check out their Eventbrite event ( for more information and to book your tickets for the event.

*Football for Food 5-a-side Tournament: 16th of July, 12-4pm, The U-Mix Centre, 17 Asline Rd, Sheffield S2 4UJ – All teams taking part in this tournament will enter by donating food rather than paying to enter with spectators encouraged to bring some food to donate as well. There will also be a series of talks on food poverty, community responses and resistance inside the U-Mix Centre whilst the tournament is taking place outside.

*11-a-side players volunteering at The Sunday Centre, 24th of July – The Sunday Centre provides a friendly shelter for homeless, isolated and vulnerable people where they can obtain refreshments and a cooked meal in the city centre on a Sunday afternoon. AFC Unity are looking at engaging a bunch of their 11-a-side players in helping serve drinks and food to guests and chat.

AFC Unity will be doing their regular food collections at their 2016/2017 season home games at Hillsborough College!

You can read more about the campaign here: 


Contact details:

For further comment or information about AFC Unity’s Football for Food project, email Jay Baker at



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